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How To Create A Great Sales Letter To Funnel Prospects To Customers

Why write your own copy? Well, who knows more about you, your product, your business than you?

Copywriting is one of the most important skills to acquire, whether your writing a sales letter, an article, a press release or even a classified ad. They all contain similar parts.

You may consider yourself as a "Non-Writer" or tell yourself that you can't write. Wheter or not your were any good in English class doesn't matter because when copywriting many of the common rules are broken.

In order to write copy and become good at it, you must do it and keep doing. (practice makes perfect) By writing copy using the proper techniques you will start to see the difference in your results.

A big reason for learning how to write your own copy instead of outsourcing it is primarly based on how expensive it is to hire a professional copywriter. Top copywriters charge upwards of $10,000 or more per sales letter.

When you write your copy, there are 5 phases to follow: Opening, Body, Offer/Overcome, Close, Scanability

OPENING - is what your can see "Above The Fold" before you start scrolling. The opening focuses on 3 parts - powerful headline, target market identified, enticing hook.

Your headline is the most important part of any copy wheter it's a 10 page sales letter or a 3 line classified ad.

Types of Headlines:
- How To: How to make $500 a day from answering questions.
- If _____, Then _______: If you have this problem/interest, then I have this solution.
- List (# specific): 3 top sources for creating profitable leads.
- Credibility: When Guru's need quick cash, what do they do?

Target Market Identified - using "Attention Market" ie: "Attention Copywriters" or using Dear Copywriters.

Enticing Hook - If you have this interest/problem, this will be the most important letter you will ever read.

BODY - The majority of all purchases especially those online are made on emotions. Buying decisions are made because you WANT it, not because you NEED it. Most of the time you will give yourself or someone else a reason why you need it, even though you don't. By doing this you are selling yourself or someone else.

The use of features and benefits of the product is the most powerful selling tactic when used correctly. Most people don't understand how this works and usually get it wrong. You must first identify the "Feature" of your product: what the product has. Next add the "Advantage" of the feature - what it does. Then the "Motive" - what motives of the feature is satisfied. And finally comes the "Benefit" - what the feature means to the customer. The benefit is the gain the customer will get form a specific feature.

Most people get the Benefits wrong, instead of using the benefit they use the advantage. To make a powerful benefit, add the phrase "so that" or "means" after your feature. By continuely adding "so that" until you can't think of any more, you will then have your powerful benefit.

Example: Cordless House Phone
Feature - Cordless
Advantage - cord doesn't get tangled up
Motive - saves time unraveling cord
Benefit - means you don't have to spend time unraveling your phone cord so that you have more room to move with the phone so that it doesn't interfere with your phone calls.

Bullets - use your features in your bullets. Your bullets can make the difference whether the order is made mainly due to scanners - people who scroll through you sales letter usually take notice of bullets.

Use a story (yours or someone else's) in your own words grabs the prospect and pulls them through your sales letter.

OFFER/OVERCOME:

Offer - explain exactly what the prospect gets including bonuses. Make it easy to see, you don't want to hide it. Use a box with: different background color, border color, border size, border style - dotted, solid, double, etc.

Overcome Objections - too much money, too much time, too difficult. By overcoming these objections in now, you will elimnate people's doubts and create more sales. It can also lead to less support emails.

Strong Guarantee - guarantees increase sales, you may receive some refunds but more sales. By using a guarantee, it asks as a safety net for prospects making it risk free. To reduce refunds, use longer guarantees as it will put less pressure on the customer instead of forcing them to use the product right away. By having a longer guarantee such as 90 days or 365 days, many customers will set it aside and forget about it (adding to their virtual dusty bookshelves) If you use a 30 day guarantee, they may find they don't have enough time to put it use or see results and request a refund.

CLOSE - inlcudes a summary of your product, usually 2-3 paragraphs. Your Call To Action - why they need to buy now: time limit, limited # available, increasing in price, bonuses available

Post Script - is the 2nd most important part of your sales letter. You should include 3 post scripts: P.S., P.P.S, P.P.P.S, after each include a link to order. The second post script has been tested to bring in the best results. Your post script can include points not included in the body, tips, stats, highlights, release dates, etc.

SEO - How To Make Google Trustrank Trust You

A discussion of Google Trust Rank and a look at the things you can do to earn creditability in the eyes of Google TrustRank.

The Google TrustRank is just one big algorithm that relies on a number of secret factors when it comes to elevating your pages in the search engines. However most Internet gurus will tell you that there are certain things that you can do to greatly increase your chances of being put in a more honorable spot by the famous search engine.

First of all you might try registering your domain name for a long time. That shows Google how serious you are about getting into business. Register your name for ten years and see what happens. A website that’s registered for a long time is probably going to be given priority over one that is only registered for a year.

Secondly make sure you are working with an SSL certificate on your site. This also tells Google that you are a serious merchant that cares what happens to its customers and that intends to treat anyone who visits the site fairly. It also helps to list a real mailing address with the site as opposed to a Post Office Box. Too many scam artists use P. O. Boxes so Google may ignore your site if it sees that you don’t have a “real office.” Also be liberal with your contact information on the site. This gives you credibility with TrustRank.

Yet another tip for gaining credibility with TrustRank is to only link with sites that Google might consider reputable. These are known as authority sites. If you link to crap then Google might see your site as crap too. This would be a big mistake. You are better to have a few quality links instead of scads of less then respected links even though internet experts will often tell you that the more links that you have on your page will help boost your rankings in the search engine pages.

About The Author:
Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com http://www.chooseinsurance.co.uk BioFuel Additives http://www.crcwritingservices.com

Link Baiting. The Stairway To Heaven Or The Gateway To Hell?

A lot of people are saying that the Web is going to Hell in a hand basket and it’s things like link baiting that’s taking it there.

Link baiting, if you’re not familiar with the term, is the latest SEO trick that involves creating startling or controversial content that is so outrageous that people will naturally create back links to it in their blogs, e-zines and other web-based watering holes.

It’s called link BAITING because it’s all about creating a hook that draws back links like rotten fish heads attract crabs.

Now there’s nothing wrong with creating hooks, mind you, and link baiting could certainly be classified as a white hat SEO tool if it weren’t for the fact that so many people are abusing the concept.

Good hooks include humorous items, new items, articles and content about valuable resources and things like that.

But “Matt Cutts Devours Babies?”, that’s something else again. Who is Matt Cutts and why is he eating kids to begin with? Run his name through Google and you’ll come up with this:

“Matt Cutts works for the quality group of Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam.

He certainly doesn’t sound like a cannibal, but when that headline appeared on Threadwatch recently, no doubt posted by someone who wanted to annoy Google’s Chief of Link Baiting Police, the back links started flowing like cheap wine in a hobo camp.

And what was the end result? A lot of buzz and pages of links in Google all pointing back and forth to every web site that took the bait and discussed their opinion of link baiting.

And Matt? He doesn’t really eat babies.

What’s the future of link baiting? It’s going to keep on happening and it’s up to us to self police. If you get taken in by a link baiting headline, don’t give it more publicity by discussing it on your blog or sending it out to your e-zine subscribers. That’s just as bad as forwarding those stupid “Bill Gates will send you $1,000” emails that come from YourFriend@AOL.com.

Be different. Be smart. Engage in link baiting but make it white hat and you’ll keep your self respect and your credibility.

About The Author:
http://www.websoph.com

Niche Marketing: Rise To The Top With Niche Marketing

Getting your website to the top of search engine listings is an important key to bringing more traffic to your website and more traffic means more money. One of the easiest ways to do this is via highly targeted niche marketing. Highly targeted niche marketing can be attained either through marketing to your niche by using longer, less searched for key phrases or by marketing to sub-niches within your niche.

You can easily increase your likelihood of good search engine listings if you concentrate your marketing efforts on the more precise elements of the niche of your website. By doing this you are lowering your search competition, which defaults your site higher in the listings.

An easy way to get started using more targeted niche marketing techniques is to research three and four word length key phrases that are particular to your website's niche and are not being strongly competed for already in the search engines. Remember, the lower the competition, the higher your website will rank by default in the search engines.

Once you have mastered one key phrase or set of key phrases, you can then use these techniques on targeting a little higher-level competition. Throughout this entire niche marketing process you will be bringing in highly targeted search engine traffic and learning how to increase your search engine listings at the same time.

Another highly effective niche marketing tactic is to drill down into your niche. Almost every niche is a broad niche that has smaller niches below. Target your niche marketing on the smaller niches within your niche and you will be lowering your competition and increasing your search engine listings.

You'll find that the search engine traffic you receive when you concentrate your efforts on sub-niche marketing will be far more valuable than the visitors you receive when marketing to the broad spectrum of your niche. The reason is that this traffic is looking for a more specific item or piece of information and since there are fewer people marketing to that specific term they will have fewer other options to purchase from.

Thus, if your site or page is the one they come across the likelihood of a profitable visitor is much greater. This is also an added benefit to concentrating your niche marketing efforts on longer key phrases is that the visitors you receive to your website are going to be much more targeted and much more likely to make a purchase.

About the Author

Learn more about Internet Marketing Online at ProfitOutlines.com and get even more Niche Marketing Information.

3 Popular Niche Marketing Misconceptions

Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them.

To make money in today's Internet Marketing environment, one must specialize in well defined niche topics.

Lets examine a few misconceptions when it comes to niche marketing.

Misconception #1: You do not have to be an expert in the Niche field you choose!

Everyone says you should only choose a Niche that you are an expert in...nonsense!

The Internet is so impersonal that you can easily appear as an expert and not know anything about that particular niche topic. The key is to appear as an expert. How? You can outsource, build niche sites with no interaction such as blogs, purchase resale rights to an ebook in a particular niche. You see, you can choose to profit from any niche you like.

Misconception #2: Choose one niche market and stick with it.

Not true! Once you establish yourself in one niche and develop a profitable system, choose another one and run with it. You can even choose a pen name if you like, it's common practice to do so.

Niche marketing is a numbers game. Once you find a profitable niche put it on auto-pilot and choose another niche market to get into.

Misconception #3: The best way to make money in the niche game is to promote niche products as an affiliate.

Wrong again! Sure, becoming an affiliate and promoting niche products can be very profitable, but if you are doing this, you're not maximizing your income.

You need to promote your own landing or squeeze page where you collect the e-mail address of the visitor, and then sending him or her to the niche product you are promoting. You should also send out an e-mail course with informative information pertaining to that particular niche market to gain the visitors trust. Since your subscriber now trusts you, you can recommend products in that niche again and again, knowing your recommendation holds a lot of weight.

Those are three popular misconceptions when it comes to niche marketing. Follow the tips above, and you will be more likely to succeed. Remember, it is important to find a profitable niche, set it up so it is on auto-pilot, then move on to the next niche.

Not all niche markets will be a slam dunk, so don't get discouraged.

Even if one out of ten become really profitable, sit down and smile, you've hit the jackpot.

About the Author

Steve Schwartzman is a veteran Internet Marketer and founder of the popular membership site Niche Time. He will take you by the hand and show you how to profit from at least 3 different niche topics each month, even if you know nothing about them! Niche Time

Submitting Your Website to Search Engines

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Just a basic submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps.

There are many online companies that accept search engine submission services.

WebCeo
AddMe

Don't use the automatic submission services.

Here is a list of the most popular search engines and directory companies:

Search Engines

Go.com/InfoSeek AltaVista
Google, HotBot
Excite/Webcrawler

Directories

AOL Search Inktomi
Lycos Open Directory
MSN, Yahoo!
LookSmart Snap

Apart from the above there are thousands of search engines and directories, where you can submit your website to as many companies as possible.