SEO - How To Make Google Trustrank Trust You

A discussion of Google Trust Rank and a look at the things you can do to earn creditability in the eyes of Google TrustRank.

The Google TrustRank is just one big algorithm that relies on a number of secret factors when it comes to elevating your pages in the search engines. However most Internet gurus will tell you that there are certain things that you can do to greatly increase your chances of being put in a more honorable spot by the famous search engine.

First of all you might try registering your domain name for a long time. That shows Google how serious you are about getting into business. Register your name for ten years and see what happens. A website that’s registered for a long time is probably going to be given priority over one that is only registered for a year.

Secondly make sure you are working with an SSL certificate on your site. This also tells Google that you are a serious merchant that cares what happens to its customers and that intends to treat anyone who visits the site fairly. It also helps to list a real mailing address with the site as opposed to a Post Office Box. Too many scam artists use P. O. Boxes so Google may ignore your site if it sees that you don’t have a “real office.” Also be liberal with your contact information on the site. This gives you credibility with TrustRank.

Yet another tip for gaining credibility with TrustRank is to only link with sites that Google might consider reputable. These are known as authority sites. If you link to crap then Google might see your site as crap too. This would be a big mistake. You are better to have a few quality links instead of scads of less then respected links even though internet experts will often tell you that the more links that you have on your page will help boost your rankings in the search engine pages.

About The Author:
Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com http://www.chooseinsurance.co.uk BioFuel Additives http://www.crcwritingservices.com

Link Baiting. The Stairway To Heaven Or The Gateway To Hell?

A lot of people are saying that the Web is going to Hell in a hand basket and it’s things like link baiting that’s taking it there.

Link baiting, if you’re not familiar with the term, is the latest SEO trick that involves creating startling or controversial content that is so outrageous that people will naturally create back links to it in their blogs, e-zines and other web-based watering holes.

It’s called link BAITING because it’s all about creating a hook that draws back links like rotten fish heads attract crabs.

Now there’s nothing wrong with creating hooks, mind you, and link baiting could certainly be classified as a white hat SEO tool if it weren’t for the fact that so many people are abusing the concept.

Good hooks include humorous items, new items, articles and content about valuable resources and things like that.

But “Matt Cutts Devours Babies?”, that’s something else again. Who is Matt Cutts and why is he eating kids to begin with? Run his name through Google and you’ll come up with this:

“Matt Cutts works for the quality group of Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam.

He certainly doesn’t sound like a cannibal, but when that headline appeared on Threadwatch recently, no doubt posted by someone who wanted to annoy Google’s Chief of Link Baiting Police, the back links started flowing like cheap wine in a hobo camp.

And what was the end result? A lot of buzz and pages of links in Google all pointing back and forth to every web site that took the bait and discussed their opinion of link baiting.

And Matt? He doesn’t really eat babies.

What’s the future of link baiting? It’s going to keep on happening and it’s up to us to self police. If you get taken in by a link baiting headline, don’t give it more publicity by discussing it on your blog or sending it out to your e-zine subscribers. That’s just as bad as forwarding those stupid “Bill Gates will send you $1,000” emails that come from YourFriend@AOL.com.

Be different. Be smart. Engage in link baiting but make it white hat and you’ll keep your self respect and your credibility.

About The Author:
http://www.websoph.com

Niche Marketing: Rise To The Top With Niche Marketing

Getting your website to the top of search engine listings is an important key to bringing more traffic to your website and more traffic means more money. One of the easiest ways to do this is via highly targeted niche marketing. Highly targeted niche marketing can be attained either through marketing to your niche by using longer, less searched for key phrases or by marketing to sub-niches within your niche.

You can easily increase your likelihood of good search engine listings if you concentrate your marketing efforts on the more precise elements of the niche of your website. By doing this you are lowering your search competition, which defaults your site higher in the listings.

An easy way to get started using more targeted niche marketing techniques is to research three and four word length key phrases that are particular to your website's niche and are not being strongly competed for already in the search engines. Remember, the lower the competition, the higher your website will rank by default in the search engines.

Once you have mastered one key phrase or set of key phrases, you can then use these techniques on targeting a little higher-level competition. Throughout this entire niche marketing process you will be bringing in highly targeted search engine traffic and learning how to increase your search engine listings at the same time.

Another highly effective niche marketing tactic is to drill down into your niche. Almost every niche is a broad niche that has smaller niches below. Target your niche marketing on the smaller niches within your niche and you will be lowering your competition and increasing your search engine listings.

You'll find that the search engine traffic you receive when you concentrate your efforts on sub-niche marketing will be far more valuable than the visitors you receive when marketing to the broad spectrum of your niche. The reason is that this traffic is looking for a more specific item or piece of information and since there are fewer people marketing to that specific term they will have fewer other options to purchase from.

Thus, if your site or page is the one they come across the likelihood of a profitable visitor is much greater. This is also an added benefit to concentrating your niche marketing efforts on longer key phrases is that the visitors you receive to your website are going to be much more targeted and much more likely to make a purchase.

About the Author

Learn more about Internet Marketing Online at ProfitOutlines.com and get even more Niche Marketing Information.

3 Popular Niche Marketing Misconceptions

Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them.

To make money in today's Internet Marketing environment, one must specialize in well defined niche topics.

Lets examine a few misconceptions when it comes to niche marketing.

Misconception #1: You do not have to be an expert in the Niche field you choose!

Everyone says you should only choose a Niche that you are an expert in...nonsense!

The Internet is so impersonal that you can easily appear as an expert and not know anything about that particular niche topic. The key is to appear as an expert. How? You can outsource, build niche sites with no interaction such as blogs, purchase resale rights to an ebook in a particular niche. You see, you can choose to profit from any niche you like.

Misconception #2: Choose one niche market and stick with it.

Not true! Once you establish yourself in one niche and develop a profitable system, choose another one and run with it. You can even choose a pen name if you like, it's common practice to do so.

Niche marketing is a numbers game. Once you find a profitable niche put it on auto-pilot and choose another niche market to get into.

Misconception #3: The best way to make money in the niche game is to promote niche products as an affiliate.

Wrong again! Sure, becoming an affiliate and promoting niche products can be very profitable, but if you are doing this, you're not maximizing your income.

You need to promote your own landing or squeeze page where you collect the e-mail address of the visitor, and then sending him or her to the niche product you are promoting. You should also send out an e-mail course with informative information pertaining to that particular niche market to gain the visitors trust. Since your subscriber now trusts you, you can recommend products in that niche again and again, knowing your recommendation holds a lot of weight.

Those are three popular misconceptions when it comes to niche marketing. Follow the tips above, and you will be more likely to succeed. Remember, it is important to find a profitable niche, set it up so it is on auto-pilot, then move on to the next niche.

Not all niche markets will be a slam dunk, so don't get discouraged.

Even if one out of ten become really profitable, sit down and smile, you've hit the jackpot.

About the Author

Steve Schwartzman is a veteran Internet Marketer and founder of the popular membership site Niche Time. He will take you by the hand and show you how to profit from at least 3 different niche topics each month, even if you know nothing about them! Niche Time